Friday, April 8, 2011

To Outsource Or Not To Outsource?

To outsource or not to outsource? That is the question, for many business owners who want to save a buck but also maintain high quality service. Outsourcing has become increasingly popular in customer service and technology based industries. While there are clear benefits to both sides, Vertical Targets to date has kept business in house. We would love to hear opinions and success stories from other business owners who have faced this challenging decision! 

Monday, April 4, 2011

Creative Ways to Fund Your Startup

With the economy still at a low, many Americans have taken their job situation into their owns hands and started a business. According to CNN Money, the startup rate in the United States is at a 15 year high. So this begs the question, where are people finding funding for their startup? While some people are using their own money and savings, and some are taking out small business loans, others have looked to more creative forms of funding. Venture capitalists and angel investors are becoming more common as sources of capital for both startups and existing businesses alike. Typically in exchange for a capital infusion, you give up a percentage of your business or sales proceeds to the investors in this type of arrangement. Vertical Targets can point you in the right direction for your startup!

Friday, April 1, 2011

Great Cities To Launch a Business In

If you've become discouraged with your current job or financial status, now is a great time to consider starting a business. We came across an interesting article on CNN Money about the top 8 cities to launch a business in and have listed them below.

*Pittsburgh
*Miami
*Menlo Park
*Arlington
*Chattanooga
*Littleton
*Ventura
*Gahanna

Even if you don't live in one of these cities, Vertical Targets can help you come up with a solid business plan and marketing strategy to launch  a successful business.

Wednesday, March 30, 2011

Avoid Work From Home Scams

Who hasn't been tempted to respond to one of those too good to be true work at home "jobs"? If you're like most of the population, the idea of working from the comfort of your own home and making big bucks is extremely appealing. But take it from a team of entrepreneurs and professionals, don't do it! Don't waste your time or money on a scam when you could be driving legitimate customers to your legitimate business. Whether you're a seasoned business owner or someone with a great business idea and a gleam in your eye, let Vertical Targets help you with your business marketing plan. Contact Blair for more information or to set up a free consultation.

Monday, March 28, 2011

A Great Website is Your Key to Success

With the internet becoming more and more important to small business, the need for a great website is paramount to business success. It's easy and tempting to be swayed by cheap build it yourself template sites, but doing so could be business suicide. Aside from the obvious lack of uniqueness offered by the template sites, these sites are also difficult to optimize for internet search engine marketing. A custom built site can still be affordable, unique to your business and most importantly easier to optimize for search engine marketing. If you want your business to stand out and appear in the top search results on Google, Bing & Yahoo don't make this mistake! Contact Blair today or check out the Vertical Targets site to find out how we can custom build a site for your business!

Thursday, March 24, 2011

E-Mail Marketing for the Masses...

Advertising and marketing are crucial to getting new business in the door of your company. But many companies we talk to have a limited or non-existent budget for advertising and marketing expenses. One of the worst places to cut costs in your business is in advertising and marketing. The staying power of your business depends on getting and keeping new customers. If you're finding your business in this predicament go ahead and cancel your yellow pages or phone book advertising, stop spending a fortune on TV and radio ads and start using the internet to effectively market your business.


E-mail campaigns are an effective way to reach large quantities of consumers for a small cost. The benefit of an e-mail marketing campaign is in the numbers. You may be thinking that most people will never open an e-mail advertisement or that it will be read and then deleted. This is true. On average about 3% of consumers read e-mail advertisements and follow through with a call to action. Our e-mail marketing campaigns are sent to a minimum of 200,000 consumers in your area for only $199 a month and a small setup fee. Even at a 3% success rate, thats a total of 6,000 potential customers going to your site each month at such a small cost. Contact Blair today or check out our site today to get started!

Tuesday, March 15, 2011

Print Marketing is So Last Year...

Times they are a changing and the typical marketing avenues of yesteryear have become obsolete. With people listening to satellite radio and ipods, advertising on the radio just seems expensive and ineffective. With TIVO and DVR, no one watches commercials anymore. And advertising in the yellow pages or newspaper statistically only appeals to individuals aged 64 or older. Marketing your business via the internet is the best way to get the most bang for your buck. Whether it's search engine optimization or social media campaigns, now is the time to get your business on board with internet marketing.

Contact Hermes Intl today or check out our website to find out more information on how to promote your business via the web!

Sunday, March 13, 2011

Allow Us To Introduce Ourselves...

Welcome to the Hermes Group Intl small business blog! This blog was created to discuss everything small business - tips, advice, ideas, news, you name it. For those of you who are not familiar with us yet, we'd like to take a minute to give you a brief overview of what we do. Hermes Group Intl. is a full service consulting firm specializing in payroll, accounting, book keeping, tax preparation and marketing strategies for small to mid-cap businesses. Our corporate office is in Salt Lake City, UT but we conduct business from coast to coast. 


One of the hot button issues for business owners right now is internet marketing. Most people are aware of the impact the internet has on business, but many business owners are still at a loss of how to effectively market their product or service on the internet. Search engine optimization (SEO) is one of the most cost effective ways to get your business noticed on the major search engines. In lamens terms, search engine optimization is simply the act of getting your business information and web address to appear in the top search results on Google (and other major search engines). It's cheaper than advertising on TV, radio and even the Yellow Pages. Check out this screen shot of one of our clients who has used search engine optimization to increase search engine ranking. Contact Hermes Group Intl today to find out how to get the most bang for your buck and use SEO to drive traffic to your business!